First step is to make sure you have setup your ad account via the Facebook Ads Manager.
2a. Fill in the appropriate identity and payment information.
2b. You may also assign other people to advertising campaigns and assign their role within the account. Click “Add People” in the Ad Account Roles section. Enter their full name or email address, assign their role, and click Confirm.
Reaching your ideal target audience is one of the most integral aspects of advertising on Facebook. After you’ve confirmed your account settings and payment information, research your audience using the Audience Insights tool. Here is where you can analyze the people you want to reach based on a variety of criteria and data points.
Once you’re comfortable with your research and ready to create a Facebook ad campaign, it’s important to note there are a variety of purposes of Facebook ads. These can range in both ease and effectiveness, and they all depend on your desired end result. For the sake of this article, Ads Create Tool will be used for its ease of use.
It’s important to understand how strategy impacts the performance of your ad and efficiency of your budget. Facebook’s Split Test Ads is a great way to get a clear understanding of the overall picture of your budget and performance based on testing variables.
To ensure an accurate test:
– Reach will be randomized and split among the ad tests.
– Aside from the variable to be tested, ads will be identical.
– Facebook will notify you and email the results when the test is finished. You can even decide whether the test can be stopped when a winning ad has been chosen.
If you use multiple ad placements, Facebook will try to optimize your campaign, including leaning to direct your budget to mobile devices.
The design of the ad itself is also another major component to advertising on Facebook. The look, feel, copy, and placement are all used to communicate to your audience. You can create an ad based on an existing post from your page, or you may also build your own.
Carousel – 2 or more scrollable images
Single Image – One image
Single Video – One video
Slideshow – A Looping Video Ad With Up To 10 Images
Collection – A Collection Of Items
Media – Choose image(s) and/or video(s) to serve as the theme of your ad.
Headline – Keep this as short and impactful as possible. Grab attention!
Text – Give people a reason to click by stating what you are offering, maybe explain the value of your offer, and even give a call to action.
Link – The desired destination of your target audience.
Call To Action Button (Optional) – A separate, optional button to prompt your target to click through to the link you are promoting. Be careful to use this button as to not make your ad too busy or confusing.
Performance and Clicks
Facebook publishes reports on your ads based on a variety of factors and data points determined in the algorithm. It’s helpful to be patient. Let the Facebook algorithm learn who your audience is and their engagement with your ad so that you can best analyze these reports and make changes. It’s best to wait a few days before making any initial changes! Set a schedule for ad review and constantly test your ad performance.
– Don’t adjust the ad budget too frequently as it may confuse the algorithm and throw off an ad’s performance.
– Choosing a higher budget than you originally intended to spend can affect the performance. Facebook’s algorithm shouldn’t exhaust your daily budget, and if the ad set works, it could save you from having to adjust the budget later.
– Cloning your ads and restarting them can be a great way to refresh and ignite your ROI. Changing or rotating the media can have a similar impact.