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Find Potential Buyers On Facebook In 10 Easy Steps
Billions of people are using Facebook every month and with a suite of apps and services for people and businesses to connect (including Facebook, Messenger, Instagram, Audience Network, and Workplace), reaching people on any budget has never been easier. Facebook ads are designed to target an audience based on demographics, behaviors, and even contact information – with easy to read reporting to measure your impact. For these reasons and more, implementing Facebook ads can be a valuable strategy to accomplish your goal to sell, sell, sell. In this article, we’ll try to break down the process into 10 easy steps.
 
Part A: Setup or Edit Your Ad Account

First step is to make sure you have setup your ad account via the Facebook Ads Manager.

 

1. Visit Ads Manager and click “Account Settings” in the menu bar.

 

2a. Fill in the appropriate identity and payment information.

2b. You may also assign other people to advertising campaigns and assign their role within the account. Click “Add People” in the Ad Account Roles section. Enter their full name or email address, assign their role, and click Confirm.

 

Part B: Audience Research

Reaching your ideal target audience is one of the most integral aspects of advertising on Facebook. After you’ve confirmed your account settings and payment information, research your audience using the Audience Insights tool. Here is where you can analyze the people you want to reach based on a variety of criteria and data points.

 

 

4. Create An Audience in the left side of the interface. View and adjust the parameters to analyze your audience. Try not to make assumptions but get as specific as possible to analyze your ideal target(s).

 

Part C: Create Your Campaign

Once you’re comfortable with your research and ready to create a Facebook ad campaign, it’s important to note there are a variety of purposes of Facebook ads. These can range in both ease and effectiveness, and they all depend on your desired end result. For the sake of this article, Ads Create Tool will be used for its ease of use.

 

5. Click the Create Ad button located in the top right of the interface and using Ads Create Tool, choose your campaign objective. There are a variety of ways to go about your ad, so try to choose the one that is most relevant for your needs. You will not be able to change the objective of your ad later, and Facebook should automatically optimize your campaign to generate the most cost-effective result.

 

Part D: Set Your Budget & Schedule and/or Create Split Test Ads

It’s important to understand how strategy impacts the performance of your ad and efficiency of your budget. Facebook’s Split Test Ads is a great way to get a clear understanding of the overall picture of your budget and performance based on testing variables.

 

6. Setup your test by choosing your destination, what you’re offering, as well as your Split Test Budget & Schedule. Here is where you can get creative by choosing to test ads based on audience, delivery optimization, or placement. Get creative!

 

To ensure an accurate test:

– Reach will be randomized and split among the ad tests.

– Aside from the variable to be tested, ads will be identical.

– Facebook will notify you and email the results when the test is finished. You can even decide whether the test can be stopped when a winning ad has been chosen.

 

 

 

If you use multiple ad placements, Facebook will try to optimize your campaign, including leaning to direct your budget to mobile devices.

 

Part E: Design Your Ad

The design of the ad itself is also another major component to advertising on Facebook. The look, feel, copy, and placement are all used to communicate to your audience. You can create an ad based on an existing post from your page, or you may also build your own.

 

7. Choose Your Ad Format:

 

Carousel – 2 or more scrollable images

Single Image – One image

Single Video – One video

Slideshow – A Looping Video Ad With Up To 10 Images

Collection – A Collection Of Items

 

 

8. Set the content of your ad based on the following elements:

 

Media – Choose image(s) and/or video(s) to serve as the theme of your ad.

Headline – Keep this as short and impactful as possible. Grab attention!

Text – Give people a reason to click by stating what you are offering, maybe explain the value of your offer, and even give a call to action.

Link – The desired destination of your target audience.

Call To Action Button (Optional) – A separate, optional button to prompt your target to click through to the link you are promoting. Be careful to use this button as to not make your ad too busy or confusing.

 

9. Preview, Review, and Place Your Order.

 

Don’t Forget:
Choose which Facebook page you will run the ads from, as well as the option of linking the ad to Instagram, displaying on desktop or mobile, and even removing ad placements. You can also integrate third-party apps.Create variations of ads to see which work best!

 

 

Part F: Performance, Engagement, and Reports

 

10. Return to Ad Manager to review and optimize your ads based on:

 

Performance (Default)

Delivery

Engagement

Video Engagement

App Engagement

Carousel Engagement

Performance and Clicks

Cross-device

& More

 

Facebook publishes reports on your ads based on a variety of factors and data points determined in the algorithm. It’s helpful to be patient. Let the Facebook algorithm learn who your audience is and their engagement with your ad so that you can best analyze these reports and make changes. It’s best to wait a few days before making any initial changes! Set a schedule for ad review and constantly test your ad performance.

 


 

Helpful Tips

– Don’t adjust the ad budget too frequently as it may confuse the algorithm and throw off an ad’s performance.

– Choosing a higher budget than you originally intended to spend can affect the performance. Facebook’s algorithm shouldn’t exhaust your daily budget, and if the ad set works, it could save you from having to adjust the budget later.

– Cloning your ads and restarting them can be a great way to refresh and ignite your ROI. Changing or rotating the media can have a similar impact.

 

 

*** This article is written as a helpful guide to implement Facebook ads and does not guarantee a successful ad campaign or sale. The content may be incomplete or inaccurate as social media is constantly changing, and the content herein does not serve as legal advertising advice. Please consult an attorney about applicable advertising laws.